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Jim Ittenbach

CEO

CEO's LinkedIn

Jim Ittenbach

CEO

jittenbach@smari.com

Jim built the foundation of SMARI. As an entrepreneur, he is always looking forward – considering the trends, new technology, and what the future has to offer.


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Katie Simmermon

President

President's LinkedIn

Katie Simmermon

President

ksimmermon@smari.com

They say no one graduates with a degree in marketing research… well that statement couldn’t be truer for Katie. Between analytics and account management, she guides custom research design and helps clients solve problems.


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Dan Smith

CFO

Dan Smith

CFO

dsmith@smari.com

As the Chief Financial Officer of SMARI, Dan keeps an eye on the numbers.


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Mike York

Operations Director

Operations Director's LinkedIn

Mike York

Operations Director

myork@smari.com

Mike is our Scrum master and the one who enables SMARI to fire on all cylinders, like ensuring a representative respondent sample, expedient data collection, and timely delivery of actionable results.


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RJ Gerard

Account Executive

Account Executive's LinkedIn

RJ Gerard

Account Executive

rjgerard@smari.com

As an accomplished and seasoned market researcher, RJ is very adept at exploring, observing, and probing for answers.


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Mike Ross

Account Executive

Account Executive's LinkedIn

Mike Ross

Account Executive

mross@smari.com

Coming from large-scale marketing operations, Mike was an advocate of research in product development and technology innovation in private companies long before he crossed over to the dark side.


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Angelina Iturrian

Account Manager

Account Manager's LinkedIn

Angelina Iturrian

Account Manager

aiturrian@smari.com

With a varied background that includes a PhD in Research Methods and Statistics as well as experience working with nonprofit, public organizations, and Fortune 100 companies, Lina likes to consider many viewpoints at once.


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Kerry Dodd

Consumer Insights Analyst

Consumer Insights Analyst's LinkedIn

Kerry Dodd

Consumer Insights Analyst

kdodd@smari.com

Beyond traditional techniques, her research interests lie in qualitative research methodologies including observational research and ethnographic techniques of data collection and analysis.


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Sasha Fainberg

Consumer Insights Analyst

Consumer Insights Analyst's LinkedIn

Sasha Fainberg

Consumer Insights Analyst

sfainberg@smari.com

There can be freshness and a creative angle to analytics, which surprises many people. Data from a carefully designed research project can answer so many questions, but not if it's too dry to interpret...


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Rachel Reyes

Senior Insights Analyst

Senior Insights Analyst's LinkedIn

Rachel Reyes

Senior Insights Analyst

rreyes@smari.com

Rachel came to market research by way of psychology, when she was looking for a more applied, rather than theoretical, path.


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Wesley Fry

Consumer Insights Analyst

Consumer Insights Analyst's LinkedIn

Wesley Fry

Consumer Insights Analyst

wfry@smari.com

Between not-for-profit and pharmaceutical research, Wes found his calling in market research. He draws from this experience to provide SMARI customers with the most comprehensive insights.


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Kelly Smith

Research Specialist

Research Specialist's LinkedIn

Kelly Smith

Research Specialist

ksmith@smari.com

Kelly started at SMARI in 1997 as a temp for a data specialist on maternity leave. Her lightning fast data entry and the challenge of completing research on time with meticulous results has kept her in the industry and with the company for decades.


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Lance Dunlap

IT/ Database Specialist

IT/ Database Specialist's LinkedIn

Lance Dunlap

IT/ Database Specialist

ldunlap@smari.com

A tech guru by nature, Lance was introduced to computers at the ripe age of six.


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La Shawn Towns

Call Center Director

Call Center Director's LinkedIn

La Shawn Towns

Call Center Director

dcsuper@smari.com

LaShawn Towns, the SMARI Call Center Director extraordinaire, has more than 17 years of customer service experience.


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Courtney Coe

Call Center Supervisor

Courtney Coe

Call Center Supervisor

ccoe@smari.com

Courtney started as a telephone interviewer in the call center when she was just 16 years old! She has grown with the company ever since.


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