Industry Experience

At Strategic Marketing & Research, Inc., (SMARI), we believe it is important to offer clients the advantage of our deep knowledge base in a variety of business-to-business and business-to-consumer categories.  Before any consulting project begins, we initiate in-depth discussions about our clients’ business issues and objectives. This ensures we have a thorough understanding of the situation from the inside out.

Industries we work with include Healthcare, Insurance and Financial Services, Manufacturing, Not-for-Profit Organizations, Retail, Travel and Tourism, and Utilities.

AMONG SMARI’S 2010 PROJECTS:

The tourism marketing organizations for the state of Wyoming and the city of Wichita, Kan., have hired Strategic Marketing & Research, Inc., (SMARI) to conduct market research in 2010.

Under a three-year contract with Wyoming Travel & Tourism, SMARI will profile overnight visitors to the state, as well as measure the effectiveness of the state’s advertising in attracting more leisure visitors. The research will help Wyoming to efficiently target the right visitors in the right markets with an effective message.

Go Wichita Convention & Visitors Bureau is seeking a measure of the effectiveness of its 2009 advertising campaign. The bureau used a new brand and advertising campaign in 2009, and the research will analyze the effectiveness of ad placement and success in top markets for business and leisure travelers.