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Texting by Adults Increases; Teens Are Heaviest Texters
09/02/2010Texting by adults has increased from 65% a year ago to 72% this year. ... read more
New Media, Gadgets Transform Customer Relationships
08/31/2010The old straight line that governed customer relationship management has been replaced by a zig-zagging pathway that more closely resembles a game of pinball. ... read more
Genetics Affect Willingness to Take Surveys, According to Survey
08/30/2010Genetics play a key factor in whether someone is willing to take a survey, according to a new study from North Carolina State University. ... read more
Social Networking among Older Adults Sees Explosive Growth
08/27/2010Older users have been especially enthusiastic over the past year about embracing new networking tools. ... read more
Television and Telephone Fading in Favor
08/26/2010The television set and the landline telephone -- are suffering from a sharp decline in public perception that they are necessities of life. ... read more
Failure Can Help Organization Learn More than Success
08/24/2010Knowledge gained from failure lasts longer. ... read more
Many Are Still Clueless on How to Save Energy
08/19/2010People turn off lights in vain, ignoring real efficiencies, study shows. ... read more
Broadband Adoption Slows in 2010
08/13/2010Two-thirds of American adults (66%) currently use a high-speed Internet connection at home. ... read more
Assessing the Cell Phone Challenge
08/12/2010Approximately 25% of households (and 23% of adults) in the second half of 2009 had no landline service and only cell phone service. ... read more
Cross-Cultural Perspective Can Help Teamwork in the Workplace
08/10/2010Being aware of the environment that their co-workers come from may help people work together better. ... read more
Online Interactions Have Positive Effects for Real-Life Communities
08/09/2010Communication technologies serve to reinforce and regenerate geographically-based interaction, professors say. ... read more
If You Can’t Say Anything Nice . . .
08/05/2010Research shows what you say about others also says a lot about you. ... read more
Less is Truly More for Elite Buyers of Luxury Brands
07/29/2010The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study. ... read more
Online Marketers Look for Clues in Users’ Avatars
07/28/2010Avatars reflect the personality of their creators, thus providing information to online marketers. ... read more
College Students Not as Web Savvy as You’d Think
07/27/2010Young people give Google, other top brand search results too much credibility, research shows ... read more
Rudeness among Employees is Worse than Incompetence
07/23/2010Study shows that incivility isn’t tolerated – even when the employee is being reprimanded for poor customer service ... read more
Consumers Love Underdogs, Research Shows
07/22/2010Consumers strongly relate to brands that they perceive as underdogs, according to a new study in the Journal of Consumer Research. ... read more
Rituals That Target Customers Not Always Good for Business
07/15/2010Businesses make an impression when they sing “Happy Birthday” to customers or cook up entrees right at diners’ tables, but the impression’s not always a good one. ... read more
Attractive Politicians Get More Media Coverage
07/12/2010The better a politician’s looks, the higher the frequency of television news coverage, shows a new study carried out at the University of Haifa’s Department of Communication. ... read more
More Books In Home Leads to Better Educated Children
06/29/2010Books in home as important as parents' education in determining children's education level. ... read more
High-end Consumers Seek to Conceal Lavish Spending
06/22/2010A new study in the Journal of Consumer Research finds that high-end consumers don't always want their consumption to be conspicuous. ... read more
Relying Too Much on E-Mail Bad for Business, Study Says
06/16/2010High-tech communication strips away the personal interaction needed to breed trust, a key ingredient in getting workers to pull together and carry their share of the load. ... read more
New Software to Measure Emotional Reactions to Web
06/09/2010The new software measures everything in Web users from body heat to eye movements to facial expressions and analyzes how they relate to online activities ... read more
Difficult Choices Can Lead to Second-Guessing by Consumers
05/27/2010Consumers find it is easy to question their purchase decisions. ... read more
Wrinkles Are Scarier Than Skin Cancer for Young Women Tanners
05/27/2010Warnings about a ruined appearance is best way to reduce tanning salon visits. ... read more
How Companies Can Avoid the ‘Tiger Woods’ Effect
05/18/2010A new study in the Journal of Consumer Research examines different ways to secure brand loyalty. ... read more
‘Impulse’ Purchases May Not Be So Impulsive
05/10/2010Pitt researchers find that consumers often plan for unplanned purchases. ... read more
‘Socialism’ Not So Negative, ‘Capitalism’ Not So Positive
05/06/2010Them’s fightin’ words. But what do they really mean? And what do we think they mean? ... read more
Celebrity Endorsements Do Not Help Political Candidates, Study Shows
04/26/2010Two new studies from North Carolina State University show that young voters are not swayed by celebrity endorsements of political candidates – and sometimes voters like the candidate less as a result of receiving a celebrity’s endorsement. ... read more
Facebook Users Prefer Search with Specific Goal
04/23/2010Having a specific goal in mind provides more satisfying experience for Facebook users, study says. ... read more
Success of Brand Extension Depends on Overall Familiarity
04/19/2010Should a brand like Sony extend into binoculars or scanners? It depends on the competition. ... read more
Women’s Careers Suffer When Husband is a Workaholic
04/13/2010For dual-income husbands and wives, it’s still a man’s world. ... read more
Hawaiian Repeats as Top Airline in Annual Survey
04/12/2010For the second consecutive year, the performance of the nation's leading carriers improved, according to the 20th annual national Airline Quality Rating survey. ... read more
Apples for Me, Doritos for You
04/08/2010Consumers buy healthier foods for themselves and treats for others, research reveals ... read more
Nostalgic Products Help Us With Need To Belong
03/29/2010When people acutely feel the need to belong, they may reach for a nostalgic treat, according to a new study in the Journal of Consumer Research. ... read more
People Are Living Longer And Healthier – Now What?
03/29/2010If gains in life expectancy continue to be made at the same pace as over the past two centuries, more than half of the children alive today in the developed world may see 100 candles on their birthday cake. ... read more
Gen Y Workers Value Big Salaries and Work-Life Balance
03/10/2010Managing the young generation of workers – sometimes called GenY, GenMe, or Millennials – is a hot topic, covered in the popular press and discussed in numerous books and seminars. But are their work values from previous generations? ... read more
Intense War News Reduces Ability to Remember Ads
03/08/2010A new study shows that the more graphic and intense war news is, the less likely that viewers – regardless of political beliefs – will remember the advertising that follows the new ... read more
Facebook Fan Pages Could Be Effective Marketing Tool
03/05/2010Study Reveals Success for Café Chain’s FB Presence. ... read more
The New News Landscape: Rise of the Internet
03/01/2010The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. ... read more
Americans Favor Conservation, But Few Practice It
02/18/2010Most Americans like the idea of conservation, but few practice it in their everyday lives, according to the results of a national survey. ... read more
Squabbling in Front Of Customers Is Bad For Business
02/18/2010When employees are rude to one another, it creates a negative impression that affects consumer judgments of the company, according to a new study in the Journal of Consumer Research. ... read more
Underdogs Have More Motivation? Not So Fast, Study Says
02/11/2010Members of a group or team will work harder when they’re competing against a group with lower status than when pitted against a more highly ranked group. ... read more
Couples Who Say “We” Resolve Conflicts Better
02/09/2010A new study from the University of California, Berkeley, suggests that spouses who use “we-ness” language are better able to resolve conflicts than those who don’t. ... read more
Driven to Distraction: New Study Shows Driving Hinders Talking
01/25/2010A new study indicates that driving reduces one’s ability to comprehend and use language. ... read more
SMARI’s Miller Reports on Effectiveness of Utah’s Advertising
01/17/2010From the Salt Lake Tribune: An effective out-of-state advertising campaign last summer saved Utah's tourism industry from an even larger decline than it experienced in recession-ravaged 2009. ... read more
Self-Control Is Contagious, Study Finds
01/14/2010Even thinking about someone with good self-control makes you more likely to resist temptation. ... read more
When Work Interferes With Life, It Causes Stress
01/14/2010Research reveals new insights about a common stress factor. ... read more
SMARI to Conduct Research for Wyoming, Wichita
01/06/2010Wyoming and Wichita, Kan., have hired Strategic Marketing & Research, Inc., (SMARI) to conduct market research in 2010. ... read more
Judge Not Lest Ye Be Judged?
12/30/2009New research explores ‘moral hypocrisy’ in powerful people ... read more
Negative Emotions Outweigh Intent To Exercise At Health Clubs
12/28/2009Research explores the paradox between recognizing importance of exercise for weight control and not exercising. ... read more
Couples Who Do The Dishes Together Stay Happier
12/21/2009Couples who share the responsibility for paid and unpaid work report higher average measures of happiness and life satisfaction than those in other family models, research shows. ... read more
Texting, Tweeting Can Be Gr8 Teaching Tools, Professor Says
12/11/2009Schools and libraries should consider embracing texting and tweeting as a means of engagement rather than simply outlawing it. ... read more
Social Scientists Build Case For ‘Survival Of The Kindest’
12/10/2009Researchers are challenging long-held beliefs that human beings are wired to be selfish. ... read more
Are You Really Going To Use That Waffle Iron?
12/09/2009Research shows that we won't use that special gift as much as we think we will. ... read more
Male And Female Shopping Strategies Show Evolution At Work
12/04/2009It goes back to the different foraging strategies for hunting and gathering. ... read more
Shifting Blame Is Socially Contagious
11/23/2009New study from University of Southern California and Stanford University finds blame spreads rapidly. ... read more
Search Engines Are Source Of Learning
11/19/2009Search engine use is becoming part of our learning process, according to new research. ... read more
To Eat or Not to Eat? Mental Budgets Help Control Consumption
11/18/2009If you feel like you’re in a losing battle with a triple-chocolate cake, a “mental budget” can help, according to a new study. ... read more
How Consumers Navigate Choices And Inner Conflict
11/18/2009Research looks into how consumers make decisions about purchases. ... read more
Research Shows Larger ROI for ICVA
11/12/2009Advertising campaign produced 745,000 new visitors and $145 million in visitor spending, SMARI research reveals. ... read more
Text Messaging Might Lead to Repetitive Stress Injuries
11/11/2009Temple researcher studies the effects of too much texting on college students. ... read more
Nutrional Information Aids Purchase Decision
11/11/2009People would be willing to pay more for products that carry detailed nutritional information than for the so-called light items, according to market research. ... read more
Earthquakes actually aftershocks of 19th century quakes
11/05/2009Repercussions of 1811 and 1812 New Madrid quakes continue to be felt, research shows. ... read more
Social Media Require ‘Community Relations 2.0’
11/02/2009Boston College researchers find real-time advocacy challenges long-standing corporate practices. ... read more
Sleep Disturbances Improve After Retirement
11/02/2009This general improvement in sleep is likely to result from the removal of work-related demands and stress rather than from actual health benefits of retirement, researchers say ... read more
Gossip Is Politics in the Workplace, IU Study Shows
10/29/2009Gossip in the Workplace: A weapon or gift, according to new research from IU. ... read more
No Pain, No Gain Applies To Happiness, Study Finds
10/29/2009No pain, no gain: mastering a skill makes us stressed in the moment, happy long term. ... read more
Crime Show Viewers Have Distorted View of Legal System
10/28/2009People who watch forensic and crime dramas on TV are more likely than non-viewers to have a distorted perception of America’s criminal justice system, according to new research from Purdue University. ... read more
Losing While Cruising to the Restaurant
10/27/2009Obesity linked to fewer neighborhood food options, according to new research. ... read more
More Americans Are ‘Tweeting’
10/26/2009Some 19 percent of Internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others, according to new research by the Pew Internet & American Life Project. ... read more
Trying To Quit Smoking? Try Exercise
10/26/2009Exercise can help smokers quit because it makes cigarettes less attractive, new research shows. ... read more
Clean Smells Promote Ethical Behavior?
10/26/2009Cleanliness IS next to godliness: New research shows clean smells unconsciously promote moral behavior. ... read more
Video Gamers Have More Difficulty Staying Attentive
10/23/2009High volume action video game players have more difficulty keeping focused on tasks requiring longer, more proactive attention than those who played video games less than a couple of hours a week, new research shows. ... read more
Power At Work Has Payoffs, But Not For Health
10/22/2009Being at the top has its perks, but new research shows people in positions of authority at work are more likely to experience certain psychological and physical problems that can undermine the health benefits associated with job authority. ... read more
Extremists More Willing To Share Their Opinions
10/21/2009People with relatively extreme opinions may be more willing to publicly share their views than those with more moderate views, according to a new study. ... read more
Women Outperform Men When Identifying Emotions
10/21/2009Women are better than men at distinguishing between emotions, especially fear and disgust, according to a new study published in the online version of the journal Neuropsychologia. ... read more
SMARI, BSU Team Up to Fight Childhood Obesity
10/19/2009Students immerse themselves in real-life project, with help from Strategic Marketing & Research, Marsh Supermarkets, and Peyton Manning Children's Hospital. ... read more
Precious Metals Could Be Alien in Origin
10/19/2009The valuable minerals that lie in the rock beneath the Earth’s surface may be extraterrestrial in origin, according to a new study. ... read more
Fear of Being Laughed at Crosses Cultural Boundaries
10/16/2009The fear of being laughed at causes some people enormous problems in their social lives. ... read more
Can Social Networking Help Consumers Get Healthier?
10/14/2009A new study in the Journal of Consumer Research says it depend on people’s willingness to take action on the information they gain from the sites. ... read more
I Have No Idea What I’m Talking About
10/14/2009Confidence may not be convincing when recommending products or services, research reveals. ... read more
People Who Work After Retiring Enjoy Better Health
10/13/2009Those who stay in their original field fare best mentally, research finds. ... read more
Popular Baby Names Tend to Get More Popular
10/13/2009Recent ‘momentum’ influences choices of baby names, NYU, Indiana psychology professors find. ... read more
Study Confirms Benefits of Small Classes
10/12/2009Providing small classes for at least several consecutive grades starting in early elementary school gives students the best chance to succeed in later grades, according to new research. ... read more
Exercise Makes You Think You Look Better
10/09/2009The simple act of exercise and not fitness itself can convince you that you look better, a new study finds. ... read more
Posture Affects Confidence in Your Own Thoughts
10/06/2009Body posture affects the confidence you have in your own thoughts, study reveals ... read more
What Divides America?
10/05/2009Immigration and income – not race – are seen as primary sources of social conflict, survey shows. ... read more
Americans Confused About Heart Health
10/05/2009Americans are concerned about heart health, but not proactive enough to prevent it, survey reveals. ... read more
The State of America’s Leadership
10/02/2009New White House Fellows survey is the largest study of leaders in America since ’70s. ... read more
Swing-State College Students Voted at Home
10/02/2009Students from swing states maximized impact on 2008 election by voting back home, research shows. ... read more
Daylight-saving Switch Leads to More Injuries
10/01/2009Mining injuries more frequent, severe after lost hour, according to a national survey. ... read more
Women Sleep Better Than They Think They Do
10/01/2009Study shows that elderly women sleep better than they think, men sleep worse. ... read more
Room’s Ambience ‘Fingerprinted’ By Phone
09/30/2009Your smart phone may soon be able to know not only that you’re at the mall, but whether you’re in the jewelry store or the shoe store, researchers say. ... read more
Ein, Zwei, Molson Dry?
09/29/2009Researcher says hand gesturing to count in foreign countries can be tricky. ... read more
Sold-Out Products Influence Consumer Choice
09/29/2009An empty store shelf tempts shoppers to buy the next best thing, according to a new study from the University of Alberta. ... read more
How Would Einstein Use E-Mail?
09/28/2009Letter writers of yore had same correspondence patterns as e-mail users today ... read more
Negative Subliminal Messaging Works
09/28/2009Key to subliminal messaging is to keep it negative, study shows. ... read more
Rough Day At Work? You Won’t Feel Like Exercising
09/25/2009Using your willpower to do one task depletes you of the willpower to do an entirely different task, new research shows. ... read more
Planning, Positivism Influence Employment Success
09/24/2009New research shows that certain planning activities and positive emotions have a large impact on success in finding a job. ... read more
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